All bloggers and website owners want more traffic, regardless of how much they currently receive. In recent years social media marketing has become a popular and effective practice for many bloggers. Still, even with some getting excellent results from social media marketing (SMM), many others have not adopted SMM as a promotional method of their own.
1. Huge Traffic Potential
The potential for virtually limitless traffic is probably the biggest draw for social media marketing. Sure, there are lots of other ways you can market a website, but there aren’t other ways to get the huge amount of traffic in a short period of time that you can get through effective SMM.
2. Search Engine Optimization
SMM works hand-in hand with SEO. Many social media marketers use SMM to build links to their sites so that their search engine rankings will increase as a result. In-bound links are extremely valuable for SEO, so the two naturally fit together.
If your post does well with social media you will get the links from the social media sites themselves, plus it will likely draw links from other bloggers as a result of the exposure it has received. This is a great low-cost way to build links.
3. Viral Potential
Some of the best social media content will be passed around by thousands of users of various social media sites. You may promote your content in one place, but others may pick it up and pass it around the web without any additional effort on your part.
The viral nature of social media marketing means that there is plenty of potential for leveraging your effort into incredible results. Of course, on the very best content will go viral, but for those who can achieve it, the results will be hard to top.
4. Huge Potential Audience
Social media sites like Digg, Twitter and Facebook continue to grow, and the potential audience for social media marketers keeps growing as well. Just about any site can find a targeted audience of social media users.
Part of marketing a website or blog is getting it in front of a large number of targeted visitors. With social media that audience will not always be extremely targeted, but it can be very large.
5. It’s Free!
Want to market your site on a budget (or no budget at all!)? SMM is a great choice because it gives you plenty of potential and no need to spend money. Yes, you can hire a marketer if you want to, but you can also do it on your own.
If you do want to hire someone to help with SMM, chances are, you will still spend less than you will for other types of marketing, and you’ll get more bang for your buck.
6. Networking Potential
Social media marketing is social – I know that’s a big surprise. With all the attention on traffic and exposure it’s easy to overlook the potential to meet and connect with other bloggers and social media uses. You will likely find that the networking aspect will be equally as beneficial as the traffic that you receive directly from the social media sites.
Tags: blog marketing, internet, internet marketing, marketing, search engine optimization, SEO, smm, social media marketing, website marketing, websites
This entry was posted on Thursday, July 30th, 2009 at 12:55 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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